As an online entrepreneur, you might have considered various other affiliate programs to diversify your income streams. Promoting products from Walmart through its affiliate program is one of the potential ways to earn more passive income and def worth joining.
Trust me when I say this – I have never considered myself a Walmart shopper.
Too many #peopleofwalmart memes and personal experiences to detour me, but I felt like Walmart has taken a positive shift in the last few years.
Their products and business strategy have really evolved. I genuinely think their stuff is cute now so why not promote it, and try to earn some commission right?
In this article, I’ll share how the Walmart affiliate program works and explore its commission rates across different product categories. I will also walk you through the process of joining this lucrative program and compare Target’s affiliate program as an alternative option.
Cracking the Walmart Affiliate Program
The Walmart affiliate program is a way to make money by promoting Walmart’s products on your website, blog, or social media. You’ll earn money every time a visitor follows a Walmart link on your promoted platforms and then completes a qualifying purchase at Walmart.com.
Let’s break this down further.
How does the Walmart affiliate program work?
Since 2019, Walmart has used Impact as its affiliate tracking technology. Impact powers its affiliate program and provides affiliates like yourself with a simple interface to track all your sales, and commissions.
The Walmart affiliate team will provide you with a weekly newsletter listing new creative and deals to promote Walmart products with your audience.
Deep-linking is allowed so you can generate specific text links to anything on Walmart.com to share. They do outline that you do not need a Walmart.com affiliate account to access the banners and text links. All of that will be displayed in Impact.
What products can I promote through the Walmart Affiliate Program?
You can promote a variety of Walmart products from Walmart’s website that include electronics, furniture, and much more.
What are the commission rates for different product categories?
Commission rates vary by product category below.
Highest commission category (4% of sales):
Men’s Apparel
Baby/Toddler/Boys/Girls Apparel,
Intimate Apparel/Women’s Apparel,
Accessories,
Jewelry
Shoes
Middle tier commission category (3% of sale):
Pets and Supplies
Beauty
Baby Hardlines
Toys
Books & Magazines
Seasonal
Celebration
Stationery
Sporting Goods
Automotive
Hardware & Tools
Patio and Garden
Horticulture
Arts and Crafts
Cook and Dine
Home Décor
Bath and Shower
Bedding
Home Management
Furniture
Lowest tier commission category (1% of sale):
Media & Gaming
Electronics
Cameras & Supplies
Wireless
Exclusions apply, such as gift cards and certain brands that don’t qualify for commissions according to Walmart’s official policy.
Some of the biggest brands like Apple, Verizon, and Beats will not allow you to profit 1% of their sales.
However, you can earn bonuses based on overall performance levels during specific time periods Walmart sets.
Join the Walmart Affiliate Program
To get started, you will need to sign up for Impact here. You can’t request to join the Walmart affiliate program unless you already have an account as a partner on the Impact Radius platform.
This part takes only a few minutes and you can sign up with a valid email and phone number.
It’s completely free to join Impact as well as the Walmart affiliate program.
What are the steps to join as a new affiliate?
Follow these steps to become a Walmart affiliate from the Walmart website:
Go to the Walmart Affiliates page.
Click “Become A Member.”
Fill out the online form with your details and platform information.
Verify that all information is correct and click “Apply Now.”
Note that the approval process is not guaranteed and your application will undergo review.
Follow these steps to become a Walmart affiliate within Impact’s UI:
Login to your Impact partner account here.
Search for Walmart under Brands.
Hit the blue “Apply” button
Fill out additional information on why you want to be an affiliate
Agree to their terms and conditions and hit Apply (again).
What are the requirements for a successful application?
To increase your chances of acceptance, your platform should have substantial traffic and your content should align with Walmart’s brand values.
The majority of your traffic should come from the U.S.
Walmart states they do review each application carefully and determine eligibility at their discretion.
Lastly, ensure that any promotional methods used on active website comply with FTC guidelines and maintain transparency with your audience regarding affiliations.
For more tips on applying to these large affiliate programs, make sure to read some of my success tips here. I’ve worked in the affiliate industry for well over a decade and I know what works and what doesn’t to get in.
Maximizing Earnings with Walmart Affiliate Program
Get ready to boost your earnings with Walmart’s affiliate program. With the right affiliate tools and strategies, you can maximize your affiliate marketing profits.
How much do Walmart affiliates make?
The income potential for Walmart affiliates depends on their ability to drive traffic and conversions.
Some affiliates may earn only a few dollars per month, while others can generate substantial income in the thousands or even tens of thousands per month.
Ultimately, the success of a Walmart affiliate depends on their individual efforts, marketing skills, and the overall demand for the products they promote.
Earn cashback with Rakuten’s browser extension
Want to earn more money on your purchases that you plan to promote? Look no further than the Rakuten browser extension. Currently, you can earn up to 3% on select purchases from clothing & shoes to home.
You simply activate
This user-friendly affiliate tool allows you to earn rewards on your Walmart purchases, making it an attractive feature for potential customers.
Advocate this tool on your site or social media to provide extra benefits and raise the possibility of more sales too.
Remember, success doesn’t happen overnight.
Continuous testing, tweaking, and analyzing results are integral aspects of maximizing returns through any affiliate marketing strategy. But with the right tools and strategic planning, you can achieve your desired goals and maximize your earnings under the Walmart Affiliate Program umbrella.
Conversion Challenges With Popular Items
Affiliate marketing can be tough, especially when promoting popular items. High competition among affiliates can lead to lower conversion rates and fewer affiliate clicks. Despite the competition, there are still ways to maximize your earnings.
Identifying conversion challenges
One common issue is inventory management. When a popular product goes out of stock, broken links can lead to lost sales. Another challenge is keeping up with price changes, which can fluctuate frequently. Lastly, short cookie durations mean you may not earn a commission if customers don’t buy within 72 hours of clicking your affiliate link.
Overcoming conversion obstacles
Maintain Updated Affiliate Links: Regularly check any of your links to ensure they lead to the correct product pages on Walmart’s site.
Price Updates: Use automated tools like Honey’s Price Tracker to keep up with price changes and avoid inaccurate pricing information.
Cookie Duration: Focus on time-sensitive promotions like flash sales to encourage immediate purchases.
By being aware of these challenges and using smart promotional strategies, you can successfully promote popular items and maximize your earnings. Keep striving towards those lofty goals.
Target Affiliate Program: A Better Option?
Looking for a better alternative to the Walmart program? Check out Target’s affiliate program instead.
What makes Target’s affiliate program stand out?
Target’s affiliate program offers a diverse range of products to promote, from fashion to electronics and home decor.
Plus, with free shipping on orders over $35 or with a RED card, customers are more likely to make a purchase, increasing your potential earnings by up to 8% in commissions.
Comparing Target and Walmart’s affiliate programs
While both Target and Walmart offer varying commission rates based on product categories, Target’s program may be more appealing to fashion bloggers and e-commerce entrepreneurs focusing on furniture and home décor due to its higher percentage offerings in those areas.
Ultimately, understanding which program fits your site best will ensure maximum profitability in the long run.
Don’t limit yourself to one platform – diversify your income sources and keep exploring options until you find what works best for your audience. I’m an affiliate for both programs and enjoy them equally!
Conclusion
Walmart’s affiliate program is undoubtedly an excellent opportunity for individuals and affiliate marketers like yourself to leverage the retail giant’s immense reach and customer base.
By joining this program, affiliates can earn commissions on products sold through their referral links, creating a lucrative stream of passive income. If you hit a conversion problem, make sure to promote Walmart’s top-selling products or explore your options. Target is a great affiliate program alternative or addition to your affiliate efforts.
So, if you’re looking for a reliable, reputable, and rewarding affiliate program, Walmart’s affiliate program is undoubtedly worth considering.
